What motivates consumers to accept whole and processed mealworms in their diets?

A five-country study

by Daylan Amelia Tzompa-Sosa, Giovanni Sogari, Emma Copelotti, Giulia Andreani, Joachim Jietse Schouteten, Roberta Moruzzo, Aijun Liu, Jie Li, Simone Mancini

https://doi.org/10.1016/j.fufo.2023.100225

Highlights

Consumer acceptance towards edible insects was performed in five countries.

• Healthiness was the most important motivation to accept mealworms.

• Across countries, aversion and dislike were common motivations to reject mealworms.

• Almost two-thirds of Italians used strong words (“aversion”) to reject mealworms.

• Mexicans used milder words (dislike) to reject mealworms compared with other countries.

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